William Cook is one of the UK's - and indeed the world's - largest steel casters. They can cast anything from centimetre long components for electronic guidance systems, to enormous steam chests for power stations weighing 20 tons or more.

They are a versatile company, with three factories in Sheffield and two more in County Durham and aim to be the first-choice supplier for anyone, anywhere who needs cast steel. Worldwide, you'll find William Cook castings on bridges, power stations, oil rigs, aircraft, tanks, bulldozers and trains.

Their castings help to give London's Millennium bridge its striking appearance. They provide the couplings and bolsters that keep Britain's high-speed trains on the track. They are the world's biggest supplier of tracks for armoured vehicles.

They needed a video to underline the sheer breadth of their offering and to consolidate their claim to offer 'World Class Solutions'. The aim of the video - aimed at professionals like plumbers - was to demonstrate the ease with which the cartridge can be fitted.

Our video tracks their various operations, strongly branded by a demonstration of the William Cook logo being cast from molten steel, which we shot live in the foundry, with the camera barely feet from molten steel at 2000 degrees centigrade.

In an era, where the reflex is to turn to CGI, we believed it was vital to show it 'done for real'.

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