DVD SHOP | DOCUMENTARIES | HISTORIC PLACES & MUSEUMS | STOCK LIBRARY | LINKS
|
|
|
|
|
|
|
Corporate Video  +  Video Production  +  DVD Authoring and Design  +  Video Installation


MAXIMISING YOUR
VIDEO INVESTMENT

Every company we have ever worked with has found more uses for their video material than originally planned.

Because editing today is so flexible - and fast - material can be re-combined for different requirements.

Once shot (and assuming it's been properly planned) your video footage becomes an asset that can be re-cycled for years.

And given that almost always more material is shot than makes it into the final edit, there is always the opportunity to freshen the production, or even change it radically.

Potential distribution opportunities for your video material:

Online

By email

On DVD

Looping reception displays

In Powerpoint presentations

On recordable business cards

Web banners

New generation 'Movie' posters

In-store plasma displays

 

THE POWER OF VIDEO PRODUCTION

Once, producing video was expensive to make and clunky and expensive to deliver: basically you sent prospects a VHS tape by post!

Today, video is delivered directly to everyone's desktop or laptop and more TV programmes are now watched online than on the box itself.

Not only has technology driven down the cost of production, but delivery to your potential audience online is now - effectively - free.

Which still leaves the question 'Why do it?'

Having created many productions for many clients, we believe there are identifiable objectives shared by all of them:

To put a human face on their organisation. To make human contact. To provide the 'subtext' that no amount of facts and figures can supply.

'People work with people' and any business seeking another to do business with is concerned about 'fit.' They're looking for a cultural match as well as a commercial one.

Interestingly, while the internet has - in theory - opened up our access to each other, it also imposes an impersonal barrier. (Notice the number of sites where you really, really have to search to find a way of making human contact.)

Placing a video on your site can be a fast way of saying 'Hey, there are real people behind this'.

Also, video works in a radically different way from printed forms of communication, even from still pictures. Done properly, it gets in 'under the radar', catching the audience with their prejudices down and adding impact to the message.

A number of studies show that we absorb moving visual images more readily than any other form of communication.


















Corporate Video  +  Video Production  +  DVD Authoring and Design  +  Video Installation
{LINKS}