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Stoke-on-Trent College

Stoke College occupies two campuses in the city. It's very much a vocational college, with facilities and an approach that are exceptional.

Their brief to us was to create a video aimed at school-leavers, to persuade them not to go straight into a job, but to come to college and make more of their long-term prospects. The underlying message was 'Don't Stop Now!'

They had eight key questions which they felt any school leaver would ask about the college and we developed a way of weaving these questions into the very fabric of the video. The answers were cut from hours of interviews conducted with the students themselves.

The video is fast-paced, edgy and totally engaging.

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