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Stoke-on-Trent College
Stoke College
occupies two campuses in the city. It's very much a vocational
college, with facilities and an approach that are exceptional.
Their brief to
us was to create a video aimed at school-leavers, to persuade them
not to go straight into a job, but to come to college and make more
of their long-term prospects. The underlying message was 'Don't Stop
Now!'
They had eight
key questions which they felt any school leaver would ask about the
college and we developed a way of weaving these questions into the
very fabric of the video. The answers were cut from hours of
interviews conducted with the students themselves.
The video is
fast-paced, edgy and totally engaging.
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