Stoke-on-Trent College is a sixth form college with two large campuses in Stoke.

They wanted to persuade students not to leave school as soon as they reached school leaving age, but to carry on to a sixth form College like Stoke.

The college is largely vocational and the aim of the video was to dramatise how further education could significantly improve a student's chances of getting a good job and a proper career.

Students were interviewed from almost every department: Building; Architecture; Music; Photography; Catering; Hairdressing; Beauty Care; Automotive; Engineering.

The theme of the video is 'Don't stop now' and in a dynamic, visual way it tackles head-on the questions that might be uppermost in any potential school leaver's mind, such as 'Why go to college at all?' 'How much does it cost?' ' 'What about the staff?' - and so on.

To date, the College has duplicated and issued 6,000 copies of the video on DVD.

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