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Our starting point - always - is the belief that nobody actually wants to watch a corporate video and unless we reach out and grab them in the first few seconds - and never let go - we will have failed.

Too many corporate productions fall into one of two traps. They're either top-heavy with information (better-suited to a brochure or Powerpoint presentation). Or they suffer from an overdose of corporate chest-beating. The very worst offenders blunder into both traps. And both are unwatchable.

We never forget that we're in the business of film-making and the audience's expectations don't change just because the film is about a business.

Engagement, entertainment, empathy - are as relevant to corporate video as they are to any other category of production.

So how do we do it?

A word about the company's origins is relevant here: Wide Angle's roots lie in the advertising industry and our approach to corporate video owes much to this: A strong central concept, powerful but economical script-writing and a determination to make every shot count.

Outstanding photography and imaginative editing are the hallmark of all our productions.

Our biggest buzz comes from 'giving companies back to themselves' - showing our clients a vision of how good they really are at what they do.