|
CORPORATE VIDEO:
THE MAIN COST DRIVERS
As
a rough rule of thumb, the longer the video, the more it's
going to cost (longer running time = more shooting days =
more editing days.)
Of course, there is an immediate contradiction
to this: if your video is a solid half hour of your CEO talking
to camera (but please don't be tempted unless your CEO is
a dead-ringer for Daniel Craig), then it won't take very long
to shoot or edit.
Let's
look at the other components that might drive cost:
LOCATION.
If a shoot involves several locations that are many miles
apart, then it will drive up the number of shoot days. Say
a video involves shooting at an HQ in Bristol and a depot
in Manchester, you're immediately into a two-day shoot, even
if the film only requires a few seconds from either location.
There is no getting round geography.
CREW
NUMBERS.
This relates directly to the complexity of the idea. Our CEO
example, above, could be managed by just one person - at most
two. But shoots that call for more challenging shots (for
example, tracking shots and high angle jib shots), fantastic
lighting and more challenging sound recording, will need more.
Of course, it's often these aspects that make your video more
powerful.
CUT-RATE. If the style
of the video is high-energy, fast-cutting, then it will gobble
up shots very quickly, even if the overall running time is
quite short. This will have a direct bearing on the number
of shoot days.
PRESENTERS.
Quite a few corporate videos use Presenters to 'carry' the
story and - in theory at least - add lustre to the production.
The least you're likely to pay for a presenter will be £300-£500
per day, often with a 'usage' fee on top of that. This would
buy you someone very professional, but 'unknown.' The moment
you start talking famous or even just 'C' list famous, you're
into many thousands.
|