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CLUB
18-30: A REPOSITIONING.
When
Club 18-30 approached us they had endured a year of
bad publicity, largely fuelled by a TV documentary which
- as is so often the way - focused only on the excesses
of a minority.
They
wanted a video to run on their website that would be
a more accurate representation of what Club 18-30 was
all about.
We
shot for one week in Ibiza and one week in Cyprus. While
this may sound like everyone's idea of a cushy number,
it was a pretty gruelling shoot: our crew of four were
up with the dawn to shoot early scenes, shooting all
day then shooting in the clubs at night.
We
ended up with around 15 hours of terrific material that
was then cut into several lengths from 30 seconds up
to five minutes, overlaid with special effects in post
production.
Putting
propaganda aside - and not just because they paid us
money - we were impressed with the whole Club18-30 operation,
which works hard to provide a really memorable holiday
experience.
And
we didn't see a single instance of projectile vomiting.
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