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CLUB 18-30: A REPOSITIONING.
When
Club 18-30 approached us they had endured a year of
bad publicity, largely fuelled by a TV documentary which
- as is so often the way - focused only on the excesses
of a minority.
They
wanted a video to run on their website that would be
a more accurate representation of what Club 18-30 was
all about.
We shot for one week in Ibiza and one week in Cyprus.
While this may sound like everyone's idea of a cushy
number, it was a pretty gruelling shoot: our crew of
four were up with the dawn to shoot early scenes, shooting
all day then shooting in the clubs at night.
We ended up with around 15 hours of terrific material
that was then cut into several lengths from 30 seconds
up to five minutes, overlaid with special effects in
post production.
Putting propaganda aside - and not just because they
paid us money - we were impressed with the whole Club18-30
operation, which works hard to provide a really memorable
holiday experience.
And we didn't see a single instance of projectile vomiting.
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