Abbeyfield is a charity dedicated to making the lives of older people easier and more fulfilling.

It owns and manages over 550 houses and residential care homes throughout the UK, offering a full range of services from assisted living to full-time care.

At a time of considerable change in the structure of the organisation, the Chief executive wanted to reach out personally to all residents and helpers throughout the organisation, to communicate recent progress and plans for the future.

We were commissioned to produce a DVD, principally consisting of an address from the CEA and Chairman, but we wrapped this in an insightful montage of life in the homes, underlying the ‘family values’ of the organisation.

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